By Ronald Chukwu
One of the most challenging years came to us like a thief in the night, nobody could predict how Covid-19 would change the whole perception of how a typical year would turn out.
People lost jobs and an upside-down way of life seemed like the new normal. People lost hope as everyone turned to the government for any help. Surprisingly, the government was just as helpless as its people in this pandemic.
However, a much-needed reprieve sounded across the world in the middle of the lockdowns across the universe in the name of the South African Jam popularly known as “Jerusalema”.
The Song by singer Master KG featuring Nomcebo Zikode which was released last December of the album Jerusalema took the world by storm when the Covid-19 pandemic was marking its peak in Italy and was on its way to Africa. Most communities across the world sang along and danced their feet away, is a relief to the anxiety that built up during the year, it brought people from various cultures of life to dance and make merry to a jam that not many people know the lyrics to.
Interestingly Palestine and Israel both claim Jerusalem as their capital city, but due to the catchiness of the South African beat, the differences were put aside and their feet took control.
Videos of people across the globe making merry to the beat flooded the internet and drew away from the people’s attention from the rising Covid-19 cases.
Popular brands and organizations in Kenya and around the world took their marketing level to greater heights after the popular trend #jerusalemachallenge.
. Naivas Supermarket Kenya was the first Kenyan organization to partake in the challenge and caught the attention of Kenyans and Kenyan brands.
Later on, the social media was ablaze after the Kenyan Members of Parliament announced to take part in the challenge. They were led by the Majority and Minority leaders Amos Kimunya and John Mbadi as they were joined by parliamentary staff as they took their places flexing their toes to the cameras. Really pumped up, the MP’s made two lines and cheered each other as they joyously showed off their dance skills. Kimunya shared that the parliamentarians had been practicing for the global challenge and were due to shoot the dance on Wednesday, October 14.
Suba North MP Millie Odhiambo and Nominated MP David Sankok said the Master KG hit track has provided an uplifting soundtrack for difficult times especially during the Covid-19 pandemic.
“We took this challenge to show Kenyans that there is peace in diversity because we are drawn from different political parties and different regions,” Ms. Odhiambo started.
Albeit opposition Supremo turned government Allay Raila Amollo Odinga was not left behind as he joined Gor Mahia fans to a jig of the dance.
Kenya’s Deputy President William Ruto also joined the fray and engaged his supporters in a jig during one of his many ‘Development’ tours across the country.
The global sensation has since seen the jig get hundreds of millions of views on Youtube turning the makers of the song global mega superstars.